[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFEF0″ transform_translate=”0px|103px” transform_translate_linked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Row” _builder_version=”4.27.4″ _module_preset=”default” height=”837px” max_height=”1000px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/RebeccaCosta_SIPP_Logo_Primary_Digital.jpg” title_text=”RebeccaCosta_SIPP_Logo_Primary_Digital” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/RebeccaCosta_SIPP_StyleGuideBook_Digital-dragged.jpg” title_text=”RebeccaCosta_SIPP_StyleGuideBook_Digital (dragged)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”SIPP” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”left” title_text_color=”#FF6700″ global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Branding & Campaign” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_text_align=”left” title_text_color=”#B54D00″ title_font_size=”39px” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The brief for this project was to brand a high-end, adventurous sparkling water company. After completing the visual identity, I joined a team tasked with developing a video campaign to bring the brand to life.<\/p>\n
While designing the logo, arrows emerged as a key motif\u2014symbolizing a droplet, a compass, and a mountain peak all at once. I integrated a custom wordmark for clarity, and drew inspiration from global travel and culture to create a series of vibrant patterns using the \u201cS\u201d from the typeface. The bold color palette and visual language were designed to reflect the brand\u2019s diverse flavour influences.<\/p>\n
For the video campaign, I acted as creative and artistic director, developing concepts around the tagline \u201cSIPP the World.\u201d We crystallized the idea that each flavour could transport you to a different place\u2014turning taste into a gateway for exploration.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFEF0″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Behind the Scenes” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_text_align=”center” title_text_color=”#B54D00″ global_colors_info=”{}”][\/et_pb_heading][et_pb_gallery gallery_ids=”216,215,214,213,212,211,210,209,220,218,217″ posts_number=”10″ show_title_and_caption=”off” show_pagination=”off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][et_pb_button button_url=”https:\/\/drive.google.com\/file\/d\/1FmX3NdSIl_r7VQtv5qjmbYSZFBV-OzFR\/view?usp=sharing” url_new_window=”on” button_text=”View Final Desktop Video” button_alignment=”right” _builder_version=”4.27.4″ _module_preset=”default” transform_translate=”0px|-113px” transform_translate_linked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFEF0″ custom_margin=”-163px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”The Highlights” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_text_align=”center” title_text_color=”#B54D00″ global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/highlights-sipp_1.png” title_text=”highlights-sipp_1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”The Challenges” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_text_align=”center” title_text_color=”#B54D00″ global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/challenges-sipp.png” title_text=”challenges-sipp” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” background_video_mp4=”https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2025\/06\/RebeccaCosta_SIPPPromo_15Sec_12.24.mp4″ height=”685px” max_height=”1000px” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default” height=”100px” background_color=”#FFFEF0″ hover_enabled=”0″ sticky_enabled=”0″][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” transform_translate_linked=”off” transform_translate=”0px|-44px” hover_enabled=”0″ sticky_enabled=”0″ locked=”off”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_button _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ button_text=”Next Project” button_alignment=”right” sticky_enabled=”0″ button_url=”https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/homie\/”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
The brief for this project was to brand a high-end, adventurous sparkling water company. After completing the visual identity, I joined a team tasked with developing a video campaign to bring the brand to life. While designing the logo, arrows emerged as a key motif\u2014symbolizing a droplet, a compass, and a mountain peak all at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-122","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/pages\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":7,"href":"https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/pages\/122\/revisions"}],"predecessor-version":[{"id":267,"href":"https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/pages\/122\/revisions\/267"}],"wp:attachment":[{"href":"https:\/\/rdacosta.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/media?parent=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}