SIPP

The brief for this project was to brand a high-end, adventurous sparkling water company. After completing the visual identity, I joined a team tasked with developing a video campaign to bring the brand to life.

While designing the logo, arrows emerged as a key motif—symbolizing a droplet, a compass, and a mountain peak all at once. I integrated a custom wordmark for clarity, and drew inspiration from global travel and culture to create a series of vibrant patterns using the “S” from the typeface. The bold color palette and visual language were designed to reflect the brand’s diverse flavour influences.

For the video campaign, I acted as creative and artistic director, developing concepts around the tagline “SIPP the World.” We crystallized the idea that each flavour could transport you to a different place—turning taste into a gateway for exploration.