Highlighted Past Projects
Homie App
A concept app designed to make shared living smoother. Homie helps housemates organize chores, track cleaning schedules, and communicate home-related tasks clearly. The interface prioritises ease, accountability, and harmony—turning housework into a collaborative experience. My team and I led the full UX/UI process including research, user flows, wireframes, high-fidelity design, and interactive prototyping, along with usability testing and iteration.
Axial Coffee
A feel-good coffee brand rooted in quality and connection. Axial brings attention to ethically sourced beans and producer transparency, while maintaining a playful, modern tone. The site balances storytelling with intuitive navigation to create a smooth and inviting experience. My team and I developed the brand, its identity, and designed a custom website.
SIPP Sparkling Water
Created entire brand identity and playful video campaign for SIPP, a sparkling water brand that celebrates global flavours. Centred around the tagline “SIPP the world,” the concept highlights how each flavour can transport you to a different place.
